Content Marketing Manager

Location: Allen, TX

Department: Digital Marketing

Type: Full Time

Min. Experience: Mid Level

We’re an intimate, impassioned company growing pretty darn fast. In fact, we made the Inc. 5000 for eight straight years. But that doesn’t mean we’re rapidly expanding beyond our waistband. We’re carefully selecting determined, open, and creative people that want to be a part of something great. We’re Forte, and we simplify payments for merchants and developers by offering smart, strong payment solutions. Busy, busy builders.

We’re on the lookout for a Content Marketing Manager to join our team.

You’d work under the Director of Marketing in a small group of six. Our world? We operate under a schedule that ebbs and flows with an ever-changing workflow. At times it’s blinders on, tunnel-vision time. The work comes hard and fast with suggestions, changes, and curve balls to keep you on your toes. Other times, we get to relax. Brainstorm through afternoons without ceilings.

We work together, we fret and discuss, we reconsider and redo. You need to own your work, but not cling to it. Confidence is cool, but ego? Not so much. We’re in the business of opening doors, not closing them. But we firmly believe in enjoying the ride. And celebrating, when we get the job done right.

Our Content Marketing Manager will:

  • Have exceptional writing and editing skills, as well as the ability to adopt the style, tone and voice of Forte’s various types of content
  • Be accountable for all content marketing initiatives to drive traffic, engagement, and leads that ultimately scale opportunities, sales and customer retention
  • Collaborate across functions, silos, and go-to-market channels to deliver an effective content marketing strategy
  • Create multiple resources each month to drive leads, subscribers, awareness, and other important metrics (blog posts, ebooks, whitepapers, infographics, demos, guides, press releases)
  • Blog on an ongoing basis to attract site visitors through search, social media, and email subscribers – responsible for writing various types of articles on a wide range of topics
  • Provide regular, helpful content that aligns with prospect needs and interests – resulting in lead and opportunity generation
  • Collaborate with designers, channel marketers, sales professionals, external influencers, and industry experts to produce relevant content that meets the needs of our audience
  • Manage both on-page and off-page SEO
  • Improve organic search engine performance – goal setting based on click-through rates, traffic, conversions
  • Stay up to date with latest trends and changes with SEO and major search engines
  • Be responsible for a consistent brand voice, style and tone
  • Drive the creation of original concepts that result in compelling communication
  • Develop and manage editorial calendars and organization workflows
  • Integrate content programs with brand/channel campaigns

Must haves:

  • Bachelor’s degree that relates to this job
  • 5+ years relevant experience
  • Big, fancy brain
  • Experience producing web content
  • Experience building audiences online or offline
  • Experience with data-driven SEO analysis and optimization
  • Dual-minded – highly creative and an excellent writer, but can also be process driven
  • Experience in B2B marketing (payments industry experience a plus)
  • Experience with Google Analytics and Google AdWords
  • Excellent written, oral, interpersonal and communication skills
  • Project management – develop project plans, coordinate projects, communicate changes/progress/setbacks/next steps, complete projects on time
  • Understand self-management and autonomous working situations – demonstrates planning and organizational skills, prioritizes and plans work activities
  • Must be highly organized with the ability to handle multiple projects simultaneously

Perks of the palace:

  • Serious PTO
  • Optional compressed schedule
  • Casual dress - Get laid back. Bust out your favorite tees.
  • Full medical benefits and fitness club reimbursements - We want you healthy, and we’ll even give you money for it.
  • Double monthly luncheons -  You get one with the whole company, one with the department. That’s two food parties every month.
  • Pooch policy - Go ahead, bring them in. They’ll get plenty of attention.
  • 401K - We’ve not only got one, we’ll match.
  • Outings, events, and friendly competitions - We go to baseball games, rally each other in ping-pong, and overdo it on BBQ.

 

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